1B Audience

Audience Concepts:

-The effects model (Passive, hypodermic syringe, Bobo Doll- Albert Bandura)

-The uses and gratifications model (Active, use text for own pleasure)

-Reception theory

-How did you target you audience? What was your audiences response (feedback)?

-Audience research before the video was made (surveys, questionnaires, interviews)

-Use of digital technology-Youtube/Facebook/Twitter/Blog/surveymonkey (help widen audience)

-Marketing to audience- Advert, Digipak

-Conclusion: what have you learned?

A: Analysis- Who is the audience?
U: Understanding- Whats the audience knowledge of the subject?
D: Demographics- Whats their age, gender, education, background, etc.
I: Interest- Why are they watching your video?
E: Environment- When is your video published?
N: Needs- Whats their specific needs?
C: Customisation- Needs/Interests
E: Expectations- Whats do they expect to learn for the video? Should walk away with their questions answered.

Analyse one of your coursework productions in relation to the concept of audience.

Throughout the construction of a media text; my A2 coursework being a music video, considering audience throughout the production is a significant factor. We not only produced a music video but we also created various different texts such as a digipak and website, in promotion for our final product. We studied audiences in a particular way to help our understanding on how music videos are consumed and how modern music videos are significantly focused on the youth of today. It is essential to appeal to the main target audience due to the content involved within the music video and for the product to have a primary aim; being appreciated by the particular audience. 

Our music video was to the song "I wont" by Little Mix, of which we had various connotations when we first heard the song and how we would use these ideas in ensuring the video would appeal to our primary target audience; females, aged 12-25. In aid of our understanding of our target audiences requirements and interests, we received feedback from our target audience on the ideas we put forward for the music video so that we could use this to help build our product and to ensure it it suited the target audience perfectly, this commenced through online surveys and questionnaires. Our music video highlighted girls in general and how females should feel empowered as individuals. Specifically our target audiences are not married, they are not in a partnership and they are young, still in education, maybe coming out of it. We aim it at those whose backgrounds have been slightly empty and they do not feel empowered yet, and this video is inspired by a 'can-do' attitude. This is represented within the actions portrayed by those in the music video in relation to the lyrics, which have a powerful message of never giving up. With the use of "we" and "I" within the lyrics, this also enables the audience to relate as individuals as well as showing how the three girls within the video are empowered individuals, although powerful together as well. The Mise-En-Scene we used within the video is very warm and loving with the reoccurring colour of pink; also stereotypically a 'girly' colour. The editing is fast paced and it has varying transitions, with the use of country props and effects to highlight the significant of the location or outfits. 

Our music video was built off of the foundation of ideas that we had thought about in relation to our target audience. All of our research and planning corresponded with our target audiences interests and requirements that should be included within a music video for it to be appealing and successful. Throughout this process we retrieved feedback from our target audience before commencing with the production of our final product, we needed to understand what our target audience wanted and why. Therefore, we undertook a series of tasks for our feedback such as surveys and questionnaires; asking what name they like for our band out of suggestions, what type of visuals they would like, for example either continuous lip sync or random footage and with our idea of a 'fun' video being appealed to the most, we took on board this information and understood why the target audience desired what they did. With our target audience being of a younger age bracket and with our video being focused on girls, we understood that having a fun element and enjoying life appealed to them the most as they want to relate and live the same happiness as that represented within the music video. This links with the effects model of how an audience will replicate what they consume, in this instance, we wanted to produce an inspiring video that allow those to follow in our footsteps of positive action. 

Mise En Scene was identified and used throughout our production in order to engage our audience. Within our music video we wore costumes that fit in with the country theme, which would intrigue another audience than our primary; country fans. These fans would initially require to see consistent country elements of which we portrayed throughout the use of various locations and different styles. such as in our costumes. In addition this, by the use of differentiating camera angles and shots also attracted our audience in a different way to what the other factors did. By using angles that made all of the girls appear as equals and neither one of them had power over another, this highlighted the theme of standing powerful as an individual and as a united group, therefore our target audience would appreciate the solidarity shown and aspire to be a strong individual, also heard within the lyrics and corresponding with the visuals in the music video. Our editing within the video is also clean and crisp with the use of props to help with transitions. This ensures that our audience is frequently intrigued as to what is going to happen. They may have questions such as why are they doing a video to this song, and this is shown through consistent empowerment within each of the individuals, as the band is wanting to show unity throughout themselves and as a group. 

By the use of Blumler and Katz's uses and gratifications theory allowed us to understand how our audience are intrigued by our music video. Theorists such as these highlight how media products that gratify particular needs are required by target audiences, of which in this instance it is, our target audience wanted something of which they needed to relate to. We connected with our audience and understood their needs and interests through the use of digital technology and the use of different social platforms in order to communicate with our audience. For example, we continuously entertained our audience even before the video was published, through the release of teaser trailers, connection on media platforms such as Instagram and Twitter. Communication was also apparent through face-to-face conversations whilst we asked questions on opinions of the video content as well as other texts we was producing such as the website and digipak. By receiving instant feedback this allowed us to expand and work instantly on our product taking on board all of our audiences comments. We had to ensure personal identification was ensured also which was conducted through surveys and blog posts. With beginning this video, we were usually recognised as an audience member consuming the videos and music, where as now we was producing a video and we needed to incorporate a sense of being unique and different in order to connect with another type of audience.

As a result, with the production of our music video, we needed to understand the concept of an 'audience' and it has lot a more aspects to what it is initially recognised as. Therefore by publishing our video on a platform that multiple users have access to enabled us to connect and discuss their needs and interests. We ensured continuous promotion of our product, all online promotion, such as through our twitter page, our blog and our website, keeping our audience up to date and releasing footage and images asking for opinions on the work, whether incomplete or finished. We received an array of comments within our feedback on all of our products which helped us into producing a successful final product for our audiences.