A2 Exam

Analyse one of your pieces of coursework in terms of Media Language.  Within this essay I will assess my work throughout my first year of media studies; of which I produced a short film opening based on the genre of sport. Media language is presented in various ways within this product and the audience is able to receive various connotations through images within. This production enabled us to communicate to our audience through media language which comes alongside a variety of different aspects; the way we used mise en scene, camera work, editing and sound. There was also various use of codes and conventions in order to use stereotypes to enhance the story of the film opening.  Mise en Scene allowed us to connect to the audience especially through the characters. With there being two girls; one rich and one poor, the general view would be that the poor girl would not perform as well as the one who is rich, however we wanted to diminish this stereotype by showing both...

Genre is a key factor which we focused on throughout our A2 module where we produced a music video. Our band was named "Vanilla"; also the name of our first album which we promoted with the release of a music video to a single on the album which was titled "On our own". This was to the song "I won't" by Little Mix and the genre we focused on for our music video was country. This was apparent throughout the video mainly due to the location and costumes used. Although the song wasn't initially recognised under the genre of country, we thought it had many elements that fitted into this category and we made it fit even more throughout the production of our music video. To make our music video recognisable as a country video they way we promoted our video and presented the band within the video, this is through the use of various locations; such as being based within wooden backgrounds, in fields and on a farm with animals. By using various different ...

Apply the concept of narrative to one of your media productions.  Narrative is a concept often followed when the creation of a film trailer or short film opening is underway. Throughout the stage of Year 12, our final product was to produce a short film opening on a genre of our choice and including our own ideas. Choosing the genre of sport allowed us to widen our ideas of where the film opening would go and what themes it would portray, this was called 'On Track'. This was based on two girls; one rich, one poor, and it showed how money does not explain the amount of talent one has. This is portrayed in a variety of ways; how both girls have the same amount of talent in each of the sports they conduct, how clothing does not define performance and how the location of which you train does not affect performance level either. Although we wanted to portray a 'story', the structure of our film opening is in a slightly dismantled order switching between each character to ...

Audience Concepts: -The effects model (Passive, hypodermic syringe, Bobo Doll- Albert Bandura) -The uses and gratifications model (Active, use text for own pleasure) -Reception theory - How did you target you audience ? What was your audiences response (feedback)? - Audience research before the video was made (surveys, questionnaires, interviews) - Use of digital technology -Youtube/Facebook/Twitter/Blog/surveymonkey (help widen audience) -Marketing to audience- Advert, Digipak -Conclusion: what have you learned? A: Analysis- Who is the audience? U: Understanding- Whats the audience knowledge of the subject? D: Demographics- Whats their age, gender, education, background, etc. I: Interest- Why are they watching your video? E: Environment- When is your video published? N: Needs- Whats their specific needs? C: Customisation- Needs/Interests E: Expectations- Whats do they expect to learn for the video? Should walk away with their questions answered. Analyse on...

Explain how your research and planning skills have developed over time, and how that has contributed to your media production outcomes. PLAN INTRO- Give an overview of the type of research and planning skills we have used over both years. Why we research and plan before our product. How this helps our product outcome.  PARA 1- Year 12 research tasks  PARA 2- Year 12 planning tasks (Dancing Animals, Juno, Prelim, On Track, use of DISTINCT, storyboard, website) PARA 3- What skills developed over Year 12. (presentation skills, technology understanding- premiere, cameras (goPro), wix) PARA 4- Year 13 research tasks (artists analysis, genre research, digipak and website, music video editing/techniques)  PARA 5- Year 13 planning tasks (Prelim of 212- synergy, shooting schedule, 20 second breakdown, music video timeline, prop list, digipak ideas, stealomatic, storyboard) CONCLUSION- To what extent have skills developed. How this benefitted the final product. How much adv...

In your experience, how has your understanding of conventions developed through creating your productions? PLAN INTRO            MAIN Prelim Task Genre Camera Mise En Scene Editing Sound CONCLUSION Over the period of two years, undertaking both AS and A2, I have had two final outcomes, one of which was a film opening and the second being a music video. Throughout the process of making these products my understanding of conventions has developed effectively, also benefitting the final results of our end products.  Genre was a key focus when we produced a short film opening within our first year. Genre is a category that depicts a feature of something particular, in this instance we firstly focused on the genre within film. There are multiple different genre categories that films fall under due to their content. Understanding what type of genre the product is is extremely important due to the institutions they belong in and knowing who thei...

Explain how your post productions skills have developed over time and how this has contributed to your media production out comes. (AFTER the filming process) PLAN INTRO- AS & A2: Overview of the tasks from the two years and explain what else was helpful in helping the products outside of the production.  PARA 1- Technology used with reflections on how this was used and understood in the beginning.  PARA 2- Process of editing within the prelim task (use of premiere) PARA 3- How much of the text was 'created' during post-production. PARA 4- How much of the footage was wasted or rejected, why? PARA 5- How was sound and music used? Did we use copyrighted music? Was there any sound editing? PARA 6- Use of transitions? (fades, swipes: Why and How?) Use of effects? (b&w, reverse, colour correction) Use of text? PARA 7- What was done after the editing? Marketing (social media, tour poster, magazine), Audience feedback.  PARA 8- Ancillary texts (websites and ...